Experience
You are a crafter of experiences. What story are you creating? What is the final outcome, the final destiny for your customer?
What they ultimately see, feel, hear, touch, taste… that is the experience that you must envision, plan for, and deliver.
Put your own experiences to work, consider when you were happiest, and consider what you dread.
Consider:
Is every detail right for the experience that is desired? What will your customer be telling their friends about after experiencing your solution?